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Xavier Fok

Digital marketer and data analyst with 15+ years in advertising, content, and growth. Founder of DataResearchTools, based in Singapore. I write about AI tools, automation, and productivity for solopreneurs building real businesses without a team.

How to set up event tracking in PostHog correctly

May 16, 2026 by Xavier Fok

How to set up event tracking in PostHog correctly. Step-by-step guide for Product Managers in 2026 with the tools that actually work.

Categories Data Analysis

How to set up event tracking in Amplitude correctly

May 16, 2026 by Xavier Fok

How to set up event tracking in Amplitude correctly. Step-by-step guide for Product Managers in 2026 with the tools that actually work.

Categories Data Analysis

How to set up event tracking in Mixpanel correctly

May 16, 2026 by Xavier Fok

How to set up event tracking in Mixpanel correctly. Step-by-step guide for Product Managers in 2026 with the tools that actually work.

Categories Data Analysis

How to build a simple marketing mix model in a spreadsheet

May 16, 2026 by Xavier Fok

How to build a simple marketing mix model in a spreadsheet. Step-by-step guide for Marketers in 2026 with the tools that actually work.

Categories Data Analysis

How to set up attribution tracking at a small startup

May 16, 2026 by Xavier Fok

How to set up attribution tracking at a small startup. Step-by-step guide for Growth Marketers in 2026 with the tools that actually work.

Categories Growth

How to predict churn without hiring an ML engineer

May 16, 2026 by Xavier Fok

How to predict churn without hiring an ML engineer. Step-by-step guide for Saas Founders in 2026 with the tools that actually work.

Categories Data Analysis

How to build a customer health score (B2B SaaS playbook)

May 16, 2026 by Xavier Fok

How to build a customer health score (B2B SaaS playbook). Step-by-step guide for Customer Success in 2026 with the tools that actually work.

Categories Data Analysis

How to extract insights from customer interviews fast

May 16, 2026 by Xavier Fok

How to extract insights from customer interviews fast. Step-by-step guide for Product Managers in 2026 with the tools that actually work.

Categories Research Methodology

How to tag support tickets automatically with AI

May 16, 2026 by Xavier Fok

How to tag support tickets automatically with AI. Step-by-step guide for Customer Success in 2026 with the tools that actually work.

Categories Automation

How to build a customer feedback tagging system

May 16, 2026 by Xavier Fok

How to build a customer feedback tagging system. Step-by-step guide for Product Managers in 2026 with the tools that actually work.

Categories Research Methodology
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Recent Posts

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