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Xavier Fok

Digital marketer and data analyst with 15+ years in advertising, content, and growth. Founder of DataResearchTools, based in Singapore. I write about AI tools, automation, and productivity for solopreneurs building real businesses without a team.

How to build a customer feedback tagging system

May 16, 2026 by Xavier Fok

How to build a customer feedback tagging system. Step-by-step guide for Product Managers in 2026 with the tools that actually work.

Categories Research Methodology

How to send personalized emails from a spreadsheet

May 16, 2026 by Xavier Fok

How to send personalized emails from a spreadsheet. Step-by-step guide for Solopreneurs in 2026 with the tools that actually work.

Categories Automation

How to automate the monthly board report

May 16, 2026 by Xavier Fok

How to automate the monthly board report. Step-by-step guide for Startup Founders in 2026 with the tools that actually work.

Categories Automation

How to automate your monthly investor update

May 16, 2026 by Xavier Fok

How to automate your monthly investor update. Step-by-step guide for Startup Founders in 2026 with the tools that actually work.

Categories Automation

How to build a content calendar in Airtable

May 16, 2026 by Xavier Fok

How to build a content calendar in Airtable. Step-by-step guide for Content Marketers in 2026 with the tools that actually work.

Categories Automation

How to set up UTM parameters properly (and stop polluting your data)

May 16, 2026 by Xavier Fok

How to set up UTM parameters properly (and stop polluting your data). Step-by-step guide for Marketers in 2026 with the tools that actually work.

Categories Growth

How to build a tracking plan for your product

May 16, 2026 by Xavier Fok

How to build a tracking plan for your product. Step-by-step guide for Product Managers in 2026 with the tools that actually work.

Categories Data Analysis

How to instrument product analytics properly the first time

May 16, 2026 by Xavier Fok

How to instrument product analytics properly the first time. Step-by-step guide for Product Managers in 2026 with the tools that actually work.

Categories Data Analysis

How to build self-serve analytics at a small startup

May 16, 2026 by Xavier Fok

How to build self-serve analytics at a small startup. Step-by-step guide for Startup Founders in 2026 with the tools that actually work.

Categories Data Analysis

How to track MRR in Google Sheets for a small SaaS

May 16, 2026 by Xavier Fok

How to track MRR in Google Sheets for a small SaaS. Step-by-step guide for Saas Founders in 2026 with the tools that actually work.

Categories Data Analysis
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Recent Posts

  • Correlation vs Causation for Founders: Why Your Winning Test Might Be Luck
  • Leading vs Lagging Indicators: Measuring What You Can Still Change
  • Data Governance for a Team of One: Simple Rules That Keep Numbers Honest
  • The SaaS Quick Ratio: Are You Growing Faster Than You Are Churning
  • Survivorship Bias and the Data Traps That Make Your Numbers Lie

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