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Xavier Fok

Digital marketer and data analyst with 15+ years in advertising, content, and growth. Founder of DataResearchTools, based in Singapore. I write about AI tools, automation, and productivity for solopreneurs building real businesses without a team.

How to set up dbt from scratch as a solo data person

May 16, 2026 by Xavier Fok

How to set up dbt from scratch as a solo data person. Step-by-step guide for Solopreneurs in 2026 with the tools that actually work.

Categories Data Skills

How to set up a data warehouse at an early-stage startup

September 11, 2026May 16, 2026 by Xavier Fok

How to set up a data warehouse at an early-stage startup. Step-by-step guide for Startup Founders in 2026 with the tools that actually work.

Categories Data Skills

How to set up product analytics from scratch

May 16, 2026 by Xavier Fok

How to set up product analytics from scratch. Step-by-step guide for Startup Founders in 2026 with the tools that actually work.

Categories Data Analysis

How to set up event tracking in PostHog correctly

September 11, 2026May 16, 2026 by Xavier Fok

How to set up event tracking in PostHog correctly. Step-by-step guide for Product Managers in 2026 with the tools that actually work.

Categories Data Analysis

How to set up event tracking in Amplitude correctly

September 11, 2026May 16, 2026 by Xavier Fok

How to set up event tracking in Amplitude correctly. Step-by-step guide for Product Managers in 2026 with the tools that actually work.

Categories Data Analysis

How to set up event tracking in Mixpanel correctly

May 16, 2026 by Xavier Fok

How to set up event tracking in Mixpanel correctly. Step-by-step guide for Product Managers in 2026 with the tools that actually work.

Categories Data Analysis

How to build a simple marketing mix model in a spreadsheet

May 16, 2026 by Xavier Fok

How to build a simple marketing mix model in a spreadsheet. Step-by-step guide for Marketers in 2026 with the tools that actually work.

Categories Data Analysis

How to set up attribution tracking at a small startup

May 16, 2026 by Xavier Fok

How to set up attribution tracking at a small startup. Step-by-step guide for Growth Marketers in 2026 with the tools that actually work.

Categories Growth

How to predict churn without hiring an ML engineer

May 16, 2026 by Xavier Fok

How to predict churn without hiring an ML engineer. Step-by-step guide for Saas Founders in 2026 with the tools that actually work.

Categories Data Analysis

How to build a customer health score (B2B SaaS playbook)

May 16, 2026 by Xavier Fok

How to build a customer health score (B2B SaaS playbook). Step-by-step guide for Customer Success in 2026 with the tools that actually work.

Categories Data Analysis
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Recent Posts

  • Customer acquisition cost and payback: how much you can spend to grow
  • The North Star Metric: Picking the One Number That Runs Your Business
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  • Statistical Significance in Plain English: When an A/B Test Is Real
  • A/B testing for solo founders: how to run one without fooling yourself

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