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Xavier Fok

Digital marketer and data analyst with 15+ years in advertising, content, and growth. Founder of DataResearchTools, based in Singapore. I write about AI tools, automation, and productivity for solopreneurs building real businesses without a team.

Data Privacy for Online Surveys: A Practical Guide (2026)

May 12, 2026May 11, 2026 by Xavier Fok

practical 2026 guide to data privacy for online surveys. GDPR consent, anonymous vs identified surveys, sensitive data handling, and a compliance checklist for solopreneurs.

Categories Privacy & Compliance

First-Party Data Strategy for Small Business 2026

May 12, 2026May 11, 2026 by Xavier Fok

practical first-party data strategy for solopreneurs and small businesses. data collection, consent, identity resolution, and the privacy-first stack that compounds.

Categories Privacy & Compliance

Cookie Compliance for Analytics 2026: What Actually Matters

May 12, 2026May 11, 2026 by Xavier Fok

practical 2026 cookie compliance guide for analytics. ePrivacy, GDPR Article 7 consent, CCPA opt-out, banner UX, and a working consent stack for solopreneurs.

Categories Privacy & Compliance

GDPR for Solopreneurs: A 2026 Data Practitioner’s Guide

May 11, 2026 by Xavier Fok

practical GDPR guide for solopreneurs. lawful basis, data subject rights, DPO requirements, breach notification, and a compliance checklist that actually fits a one-person business.

Categories Privacy & Compliance

Pricing Analysis with Sample Data: Complete Walkthrough (2026)

May 11, 2026 by Xavier Fok

step-by-step pricing analysis tutorial with a real sample dataset. price elasticity, conversion-by-price, and the spreadsheet workflow that sets the right number.

Categories Data Skills

Inventory Turnover Analysis: A Real Example (2026)

May 11, 2026 by Xavier Fok

step-by-step inventory turnover analysis tutorial with a real sample dataset. turnover formula, dead stock detection, and reorder timing for small ecommerce.

Categories Data Skills

Sales Forecasting in Google Sheets: Complete Tutorial (2026)

May 11, 2026 by Xavier Fok

step-by-step sales forecasting tutorial for Google Sheets. real sample dataset, FORECAST formula, seasonality, and the pipeline-weighted method that beats gut feel.

Categories Data Skills

Cohort Retention Curve Tutorial: Real Walkthrough (2026)

May 11, 2026 by Xavier Fok

step-by-step cohort retention curve tutorial with a real sample dataset. monthly cohort table, retention curve chart, and the patterns that predict LTV.

Categories Data Skills

ROAS Analysis Tutorial: Building the Real Number (2026)

May 11, 2026 by Xavier Fok

step-by-step ROAS analysis tutorial with a real sample dataset. campaign-level math, true ROAS vs platform ROAS, and the fixes that actually improve return.

Categories Data Skills

Customer Lifetime Value (LTV) Calculation Tutorial 2026

May 11, 2026 by Xavier Fok

step-by-step LTV calculation tutorial with a real sample dataset. simple formula, cohort version, segment breakdowns, and the LTV/CAC ratio every solopreneur needs.

Categories Data Skills
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Recent Posts

  • Activation rate and the aha moment: the metric before retention
  • Data Quality Basics: Why Your Numbers Lie and How to Trust Them
  • The stopping rule is the experiment
  • Marketing Attribution Explained: Which Channel Actually Earned the Sale
  • RFM Analysis: Segment Your Customers With Three Simple Numbers

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