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Xavier Fok

Digital marketer and data analyst with 15+ years in advertising, content, and growth. Founder of DataResearchTools, based in Singapore. I write about AI tools, automation, and productivity for solopreneurs building real businesses without a team.

Customer Segmentation: 5 Methods Any Solopreneur Can Run

May 6, 2026 by Xavier Fok

customer segmentation methods for solopreneurs. 5 practical approaches (RFM, behavioral, lifecycle, value, persona) you can run in Sheets without a data team.

Categories Data Skills

A/B Testing Without a Data Team: Complete Solopreneur Guide

May 6, 2026 by Xavier Fok

a/b testing for small business. complete solopreneur guide to running honest a/b tests on landing pages, emails, and pricing without a data team or budget.

Categories Data Skills

Time Series Analysis for Small Business (No Statistics Background Needed)

May 6, 2026 by Xavier Fok

time series analysis tutorial for small business. forecast revenue, spot seasonality, and detect anomalies in Sheets and Excel without any statistics background.

Categories Data Skills

Statistical Analysis for Non-Statisticians: A 2026 Practical Guide

May 6, 2026 by Xavier Fok

statistical analysis for beginners. plain-english guide to the methods solopreneurs actually use, with free tools, real examples, and zero math jargon.

Categories Data Skills

Rows.com review 2026: spreadsheet + automation in one tool

May 6, 2026 by Xavier Fok

Rows.com review 2026 — live data connections, AI formulas, and automated dashboards in a spreadsheet interface. pricing, use cases, and comparison with Google Sheets.

Categories Data Analysis

ChatGPT vs Claude for data analysis: side-by-side test

May 6, 2026 by Xavier Fok

ChatGPT vs Claude for data analysis — tested on the same dataset. spreadsheet analysis, chart generation, code quality, and which one to use when.

Categories AI Tools

Airtable vs Notion vs Google Sheets for data management

May 6, 2026 by Xavier Fok

Airtable vs Notion vs Google Sheets in 2026. which one to use for client management, content planning, project tracking, and data management — with honest pricing.

Categories Data Analysis

best survey tools for market research 2026

May 6, 2026 by Xavier Fok

best survey tools for market research in 2026. Tally, Google Forms, Typeform, and SurveyMonkey compared on free tier, logic, and export options.

Categories Research Methods

how to do competitor research using free online tools

May 6, 2026 by Xavier Fok

how to do competitor research using free online tools in 2026. traffic estimation, content gap analysis, backlink research, and turning data into a content plan.

Categories Research Methods

how to do market research without a budget (free tools and methods)

May 6, 2026 by Xavier Fok

how to do market research without a budget in 2026. free tools, methods, and a step-by-step process for solopreneurs to understand their market before spending money.

Categories Research Methods
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Recent Posts

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