Xavier Fok

A solo operator’s guide to lead scoring: what it is, how to build a simple point system, and where it breaks down if you trust it too much.

A practical guide to reading charts critically when someone else built them, from vendor dashboards to ad platform reports, without absorbing the story they were built to tell.

A plain-English breakdown of the sources of expansion revenue and how a solo operator can track them without overcomplicating the numbers.

A plain-English guide to reading a retention curve: what the early drop-off means, what a flattening tail tells you, and what the chart can’t answer on its own.

A plain English look at survey response bias: why a low response rate can quietly skew your conclusions, and what to check before you trust the numbers.

How to fold refunds and chargebacks into your revenue metrics so you’re looking at real numbers instead of a rosier version of your business.

A plain-English guide to seasonality analysis for small businesses: how to tell a real seasonal pattern from noise, and what to do with it once you see it.

A practical guide to defining business metrics so they mean the same thing every time you calculate them, with real examples from churn, MRR, and CLV.

A practical guide to picking an analytics stack as a solo operator: what to buy first, what to skip, and how to avoid rebuilding everything in a year.

What time series decomposition actually does, how to read trend, seasonality, and noise in your own business metrics, and where it stops being useful.