Estimating market size from public data without guessing
A plain-English walkthrough of how to size a market using free public data, without paying for a report or inventing numbers to sound confident.
General
Fallback category for posts that have not yet been assigned to a primary topical category.
Choosing a date field when your data has four of them
A practical guide to picking the right date field for churn, MRR, cohorts, and attribution when your system tracks four different timestamps for the same event.
Tracking trial to paid conversion across a long sales cycle
A plain English guide to tracking trial to paid conversion when your sales cycle runs weeks or months, including cohort tables, censoring, and what the number can’t tell you.
Deciding Which Metrics Belong On A One Page Weekly Report
A practical framework for picking the handful of numbers that actually deserve a spot on your weekly metrics report, and why more metrics usually means less clarity.
What a rolling cohort tells you that a monthly one cannot
A plain-English breakdown of rolling cohort analysis: what it catches that monthly cohorts miss, a small business example, and where the monthly view is still the better tool.
Lead scoring basics: a plain-English way to tell who’s actually ready to buy
A solo operator’s guide to lead scoring: what it is, how to build a simple point system, and where it breaks down if you trust it too much.
Setting a budget for experiments when you have few users
A plain-English guide to deciding how much time, traffic, and money to spend on A/B tests when your business does not have enough users to make testing cheap.
Reading charts critically: how to read a chart someone else made without adopting their bias
A practical guide to reading charts critically when someone else built them, from vendor dashboards to ad platform reports, without absorbing the story they were built to tell.
Reading a retention curve: what the shape actually tells you
A plain-English guide to reading a retention curve: what the early drop-off means, what a flattening tail tells you, and what the chart can’t answer on its own.
Where expansion revenue actually comes from
A plain-English breakdown of the sources of expansion revenue and how a solo operator can track them without overcomplicating the numbers.